| Launch Start | Launch End |
|---|---|
<aside> 🛍️ Product name -
</aside>
<aside> 🗓️ Launch date -
</aside>
<aside> ✔️ Your positioning statement is a short description of how your product satisfies your ideal clients & customers' needs better than your competition's products E.g. For {ideal client} who {what their need/stressor is} our {product name} will {benefit/details of product}. Unlike {competitor} our {differentiation statement} E.g. For busy moms that want to stay comfortable, our activewear line will keep you trendy and comfortable all day long. Unlike other brands, our activewear is made from sustainable materials.
</aside>
<aside> ➡️ Positioning statement
</aside>
Think of creating a compelling offer that you will have when you launch your product. For example, a limited sale or exclusive bonuses.
<aside> 💫 Special offer details:
</aside>
Traffic source - How will you get in front of your audience? Go back to your ideal client and think about which platforms they will be hanging out on.
How are you going to build trust, and a relationship, and provide them with value?
| Main platforms | How many times will I post | When will I write my content | Images I will use |
|---|---|---|---|