<aside> 🎨 1) Marketing - Look at how other businesses are marketing their products. Do they use mainly online marketing like their website, email marketing, social media platforms, etc. Look at things like if they have a youtube channel or a Facebook page and make notes on how they market their business there? Do they offer freebies, opt-ins, etc?
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<aside> 🎨 2) Website - How is their website designed? Is it more of a blog or a shop? Do they have other topics that they expand on and what do specific pages like their about and home page look like? Make notes of the best features that their website has to offer.
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<aside> 🎨 3) Social media presence - Do they have a strong brand presence on social media? Make notes on how they are performing well on social media. How are they communicating with their clients? If you see good engagement take note of what they might be doing to receive this engagement.
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<aside> 🎨 4) How they serve their customers - What are they offering to their customers that provide value? Do they focus on a specific need or many needs?
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<aside> 🎨 5) Pricing of products and services - How are their products priced and what is the average pricing of their products? Do they run sales and what is their pricing strategy? (Remember it is always easier to bring a price down than it is to bring a price up)
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~ Use this chart to summarize the main points from your fun 5 competitor analysis ~
| Category | Competitor 1 | Competitor 2 | Competitor 3 |
|---|---|---|---|
| Website | |||
| Marketing | |||
| Pricing strategy | |||
| Social media | |||
| Problems they solve |