<aside> ➡️ Business name -
</aside>
<aside> ➡️ Website URL -
</aside>
| Write a brief description of the products and services your business will offer |
|---|
| What pain point, stressor, or problem are you solving in your ideal client's life? |
|---|
<aside> ➡️ Contact email & phone -
</aside>
| Vision - Write a brief description of your business vision. Where do you see yourself going and how do you plan to grow? |
|---|
| What's your solution? How does your product/service solve this specific problem, stressor, or pain point in their life? |
|---|
<aside> ➡️ WHAT'S YOUR MAGIC POTION What makes your solution valuable? Why is it better than your competitors? What's your secret sauce, genius idea, or magic potion? Why are your clients choosing you?
</aside>
<aside> ➡️ COMPETITORS Think of 2 main competitors. Briefly write down what you do that they don't and what competitive advantage if any, they have.
</aside>
<aside> ➡️ MEASURING SUCCESS How will you measure and determine success in your business? What metrics will you use and track?
</aside>
<aside> ➡️ CURRENT STATUS Where are you currently in your business? What does your team look like and what's your next immediate action step?
</aside>
| Platform | Social media handle | KPI’s | Followers goal | Monthly content goal | Are my ideal clients here? | Username & password |
|---|---|---|---|---|---|---|
| @ | dm’s | 10k | post twice a week | Yes | @ | |
| Password - 12345 | ||||||
| YouTube | ||||||
<aside> ✨ How and where will you sell your product/services?
</aside>
<aside> ✨ Who buys your product/service and what problem is solved once they have purchased?
</aside>
<aside> ✨ What is the size of the market and current demand?
</aside>
<aside> ✨ Where are your competitors selling and marketing their products/services?
</aside>
<aside> ✨ List your key selling points here:
</aside>
<aside> ✨ Briefly summarize what testimonials or reviews you will use as social proof to back up your expertise
</aside>
<aside> 📲 Main traffic source - How will you get in front of your audience? Go back to your ideal client and think about which platforms they will be hanging out on.
</aside>
[ ] Facebook ads
[ ] Facebook Page
[ ] Facebook groups
[ ] Youtube
[ ] Guest posts
[ ] Blog posts
[ ] Google +
[ ] Paid ads
[ ] Podcasts
[ ] Interviews
[ ] Television
[ ] Email marketing
[ ] Other:
[ ]
[ ]
[ ]
[ ]
<aside> 📲 Trust - How are you going to build trust, and a relationship and provide them with value?
</aside>
[ ] Blog posts
[ ] Facebook posts
[ ] Instagram posts
[ ] Facebook group updates
[ ] IG lives
[ ] Twitter updates
[ ] Weekly newsletter
[ ] FB live
[ ] Value podcast
[ ] Video
[ ] IGTV
[ ] Other:
[ ]
[ ]
[ ]
<aside> 📲 Monetization - What are you selling? How will you monetize your business?
</aside>